We basically start from scratch with an idea, it is most definitely inspired by headlines but we usually look at emerging trends on five-year plans and decade long horizons and we start without building up the story from a newswires feed. We use mostly in-house artwork to define the emotional depth and color of our pieces and what ends up emerging is mostly exclusive and original content, as removed as possible from the repetitive chorus lines in newspapers and magazines.

Unlike newspapers and magazines who build their editions based on events, political and social propaganda agendas, we build ours based on our visual resources and elements that seem to gel into a cohesive visual expression.  Our pieces are basically built starting on an emotional artistic platform and we let those emotions grow into a more coherent and intelligent expression, buffered and filtered by research and hard facts – from academia all the way to industry.  Its how our products are distinctive and exclusively different from the other mass media entertainment platforms.

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